SOBER THURSDAY on DONG 2017



Our friends of the DONG Open Air have news: 😉
We continue to try and make your improvement suggestions happen as we plan each new Dong Open Air. The online visitor poll revealed to us that we appear to have missed out on a great gastronomical trend! If you think about it, it doesn’t really come as a surprise that the soccer culture sets yet another trend.

We are talking of non-alcoholic beer, near-beer! We are happy to serve your best interest as you requested and are happy to announce that we will not only start to serve non-alcoholic beer in general, but take it a step further to make Dong Thursday a sober day: We will only serve soft drinks and near-beer.
Non-alcoholic beer has come a long way in terms of taste and your arguments in regards of avoiding excessive consumption, or keeping it quiet during night hours have convinced us.
Many things that happen on a festival only take place because people are inebriated. In times like these with constant surveillance (we’re talking facebook facial recognition), you should think twice about presenting yourself (half) naked or showing facets that might suggest you were temporarily a bit full (of yourself).

In order to underline the wholeheartedness with which we are approaching our endeavour, we are going to release our first, exclusive festival beer, which contains 0.0% alcohol. Our “Double-Zero-Dong” will only be available at the Dong Open Air and it will be the first official festival beer of Mount Moshmore!
We are going document the production of this beer for you so we can keep you up to date in the weeks and months before the festival.

We are looking forward to drinking with your on our festival Thursday!
Cheers,
Your Dong Team

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